This report is really interesting and can’t be done using Google AdWords reporting. For this client they have multiple locations and their managers for these locations need to know how AdWords is going for them. The head office needs the total view. This report keeps everybody happy.
This report is a year to date report and in this case starts in July and is run every month until the following June. This is usually just an addition to some of the other reports that I send them but its always useful to see how you are going as the year progresses.
By bringing in Data for the same time frame but the previous year this gives everybody context on the data we put in front of them.